Erenlai - Displaying items by tag: 媒體
Friday, 03 September 2010 00:00

「弱勢發聲」是民主的最基本價值

1980年代中期以來,台灣媒體日益開放,媒體的控制迅速地從「黨國」轉到「資本」之手。

 

Wednesday, 28 April 2010 00:00

書評:寓言即預言

提及「Communication」這個名詞,與其說是「傳播」,毋寧解作「溝通」,畢竟我們與外界的人、事、物,無時不在進行溝通。而行銷傳播所運用的各種媒體,不過是溝通所用的部分工具而已。

 

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書評

Wednesday, 01 October 2008 02:51

你所看不見的光啟

光啟有一股看不見的力量,它維繫著一種傳統、一種涵養。
只要身為光啟人,不論在哪一個工作崗位,都可以立即感覺到它。
我把這股力量稱之為「光啟精神」。

撰文│楊豫揚

民國七十一年、我大學畢業進入光啟社服務,開始了我這一生與媒體的不解之緣!在光啟社工作了十三年,離開後,我幾乎所做的每樣工作都跟在光啟所學、所做的脫離不了關係。直到現在,當我對任何人說到自己曾在光啟社服務,那都還是一種驕傲,也是一種「掛牌」的信用保證!

看不見的光啟精神

我想,在台灣的媒體領域,如果要畫出一個師徒關係的樹狀圖,那麼,光啟社絕對是在那個最粗壯的根部,後來才又慢慢繁衍出在這個業界的徒子徒孫。不管服務年資多久,不管做什麼工作,光啟這兩個字都深深烙印在我們的心裡!

我們很多人在光啟社找到生命中的第一份工作,找到生命中的興趣和專業,認識很多各式各樣的朋友,也有很多人在光啟社找到了他們一生的最愛,合組家庭,生兒育女。記得以前下班後,常看到孩子們在光啟社的樓上樓下跑來跑去…

五十年的光啟,有太多的故事、太多的豐功偉業,也有太多的八卦趣聞。任何一位在光啟社工作過的同事,或是曾經在光啟社錄過影的朋友一見面,彼此總有說不完的話題、談不完的陳年往事。光啟有一種看不見的力量,在維繫這個傳統,讓身為光啟人的我們,不論是在什麼樣的工作崗位上,都可以嗅得出、感覺得到。我把這股力量稱之為「光啟精神」。容我說兩個故事和大家分享:


一鍋熱湯,回味無窮

民國七十年左右,光啟社有一位負責廚房工作的
kps01歐巴桑,待人十分親切。當時,她的工作就是滿足大家的口腹之慾。她每天負責把大家的便當蒸熟,然後煮一鍋好喝的湯,讓大家在吃完便當後可以享用。這工作看似簡單,但是其中大有學問。因為光啟當時有搭景班,這些以苦力為主的同事,作息時間常和大家不同,他們總是在錄影前搭好佈景,錄影收班後拆景。所以,要滿足百來人不同的需要,蒸飯和煮湯就不是一成不變的事情了!例如便當放在哪一層不會過熱或是太冷、熱湯必須分兩次端出,好料才不會被一次鯨吞…這些都是學問。

這位歐巴桑每天提著菜籃去買菜,中午,多少人等著喝那鍋熱騰騰的湯!不少人在光啟社,真的是「喝那鍋湯長大的」。除了熱湯,夏天還會有冰鎮的綠豆湯;有同事生孩子做滿月,她會煮一鍋麻油雞祝賀。她的工作或許在光啟社並不顯眼,但是卻征服了所有人的胃和心,也讓光啟社有「家」的感覺。光啟精神就是這麼深的體會,這樣可以讓人回味,這樣可以耐人尋味!


一杯可樂,難以忘懷

做電視這一行工作,加班、熬夜是習以為常的。光啟社的四樓是耶穌會的會院(神父宿舍)。 只要是加過班、熬過夜的同事都知道,經常會在半夜看到神父「出沒」。以前光啟社有位梁德佳神父,是西班牙人,有著一頭銀髮,眉毛卻是黑的。他很會畫圖,也做過很多幻燈片節目。他經常在同仁加班的時候,帶些食物、飲料來加油打氣,但是當他輕聲輕步地出現在辦公室,也嚇著過不少女同事。以前便利商店不普遍的時候,夜晚加班時的一個蛋糕、一杯可樂,真的是讓人難以忘懷的感動滋味。

這就是「光啟精神」,一種你看不到、聽不到,但是感覺得到的內在涵養,它已經存在了五十年,這個精神也培養了這個領域的無數頂尖高手。光啟的精神是一種使命、一種文化、一種記憶、一種信仰、一種愛、一種追尋、一種引導、一種傳承、一種靈魂!而離開光啟的人,也常常會面臨一些抉擇:你要依靠這樣的精神在不同的職場奮鬥多久?


光啟有你,真好!

在光啟,除了工作、還有生活、信仰,和亦師亦友的同事。我們在工作中得到的信任,比工作本身還要珍貴。我們在工作中得到的成就,比薪水、加班費還要珍貴。我們遵循了這樣的精神,在不同的職場發揮。而且媒體工作是群策群力的工作,也因為如此,光啟的精神一直維繫到今天,可以讓人、讓節目、讓故事、讓記憶,把這些點點滴滴、繁枝瑣事串連在一起。
五十年前,卜神父撒了種子,前前後後多少神父、同仁在此灌溉、施肥,讓這棵樹生根發芽,繁衍不絕。光啟歡度五十週年,無論是光啟現在的同事也好,光啟的過來人也好,我們都懷著感恩的心說:光啟有你,真好!神父有你,真好!

----------------------------------
關於楊豫揚(YY)
1982-1995在光啟社工作,曾擔任節目企劃、多媒體製作人、企劃部經理。離職後曾任台灣飛利浦公司媒體部經理、資策會組長、華視教學處處長,目前從事數位內容與媒體整合工作。

第一張繪圖:楊容
第二張繪圖:劉敏


Wednesday, 15 November 2006 21:18

台灣.媒體.人籟

“Network”, it can be said, is a loosely used word that refers to loosely structured ways of exchanging information, supporting each other and/or leading common actions. It links people and groups at various levels, local or global, sometimes for their own mutual benefit, sometimes in the interest of a cause that transcends and unites the members of the network.

The reach and efficiency of networks has been greatly enhanced by the Internet. This might be partly because the Internet allows for horizontal relationships, and that horizontal relationships are very much at the core of networking, distinguishing networks from other organizational structures.

Exchange of knowledge is another characteristic of networks. This is already true of “social networks”, exemplified by the Old Boys associations. For sure, social networks primarily provide emotional and cultural support, but they constitute also the port through which information that might help one to change one’s career path or get valuable tips on the stock market are exchanged. Information becomes even more central when we come to what can be labeled as “knowledge networks”: this kind of networks is basically a space for discussion that helps to determine research directions (for an academic community) or action strategies (for an association of people and groups committed to a social or environmental cause for instance.) For putting it another way, it is only within knowledge networks that “information” truly becomes “knowledge”, i.e. is crystallized into a body of consistent and mutually reinforcing assumptions. It is also within knowledge networks that knowledge receives a meaning that leads a group to enact value judgments and maybe to decide on a course of action.

The need to connect together scientific assessments, policymaking and grassroots activism explains the spread of knowledge networks. Also, the globalization of issues such as environment, violence, international trade and workers’ rights induces people to connect to groups that share similar concerns in various cultural and political contexts. International networks are partly a product of the eroding power of the Nation-State, and partly a response to the increased influence of other players, such as multinational companies.

Willemijn Verkoren has identified a few conditions under which knowledge networks can function correctly (International Journal of Peace Studies, 11-2, 2006). I rephrase here in my own way those that seem to me more important:
1) The network does not exist in isolation; exchanges going through the network and real life activities are linked in a sustainable way.
2) The purpose of networking is clear, as are the possibilities offered by the network and the limits of what it can achieve.
3) Capacity for learning, room for discussion, and openness in membership, discussion and sharing are requisites for the efficacy of the network.
4) While being able to operate autonomously, the network must be linked to a wider environment, to enable it to give and to receive.
5) Results of the interaction have to be visible at some stage.
6) To facilitate and moderate a network requires time and expertise.
7) Finally, the flexibility of the network helps it to facilitate exchanges, action and empowerment without trespassing over its boundaries, rather than aiming to become an all-encompassing knowledge system.

In the field of social action, there might be not stronger incentive to the spreading of the knowledge network model than the concerns raised around the sustainability of our economies and the current world governance system. The debate on climatic change shows that scientific conclusions are themselves reached through the nurturing of a permanent network of information and debate. The policy debate is nurtured by different (and often diverging) networks of citizens, experts and companies. Interconnection between these groups helps to go from traditional lobbying to innovative networking, and the growing debate on facts and values is conducive of such interconnections. Technical expertise is not sufficient for tackling such a broadly-shaped issue, and groups of citizens will continue to debate on consumption models, the resurgence of values such as frugality and solidarity, hopefully advancing towards formulations and insights that will develop a cultural model in line with the technical imperatives linked to the issue at stake. The mobilization of cultural resources for nurturing sustainable development - a mobilization achieved through a dialogue on core values, sharing of success stories and exchange of strategic analyses - is exactly what a knowledge network might want to achieve.

Maybe it would be useful for all of us to reflect on the following questions:
- What are the knowledge networks that I am presently engaged into?
- Are these networks akin to my real interests and current concerns, or should I try to engage into new ones?
- May I possibly be active in a web of relationships that could happily develop into a real knowledge network, sharing information among its members and with other networks, provided that I encourage the group to take the necessary steps for becoming more reflexive and participatory?
- What kind of knowledge networks does my environment need, and may I be instrumental in fostering such alliances?

May our online interactions and our real life activities follow more and more the model sketched here, so as to overcome the feeling of impotence that often overwhelms all of us. Our participation in some kind of knowledge networks should encourage us to become active citizens of a world whose destiny will finally be determined by the quality of the networking we enter into and the course of actions that naturally follows.
International Institute for Sustainable Development: about knowledge networks

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